Wednesday, April 20, 2011

Working Designer Wednesday: More Packaging Ideas

First things first…today I have another reader question for you. I was thrilled (and grateful) that so many of you left thoughtful comments for our West Coast designer last week regarding interns. So this week, I have a question from an Arizona designer and hope some of you experienced designers can help her out…

“What do wedding and event florists do to keep their peak dates open for higher budget brides and not overbook on those peak days ? Do they require a certain minimum for peak season?  I am struggling with overbooking smaller ones and then missing out on the larger events.”

Thanks for your help! I know she’ll appreciate it…

Now, let’s look at some packaging ideas…from some very talented designers and growers…

For hand-tied carry-out bouquets…

florali12image via Florali

IMG_3200 wild acreimage via Wild Acre Flowers

tumblr_lg4591XrEK1qzpfcio1_250 its mary ruffleimage via It’s Mary Ruffle

For delivering wedding bouquets…

Picture 002 springwell gardenimage via Springwell Gardens

ACF4064 di bezi photoimage via Di Bezi Photography

alexceremony15 fleurs nycimage via Fleurs

jenderyHeatherRandy02 adorations and jen dery photoimage via Adorations and Jennifer Dery Photography

Sarah.Ken-703 punch portlandimage via Punch 

think studio houston4image via Think Studio

0036 beautiful bloomsimage via Beautiful Blooms

Hope you’re feeling inspired! Don’t forget to leave a comment for our Arizona designer if you have some helpful advice. Wednesdays are becoming favorites of mine because I love hearing what you have to say about your experiences in this great business! I appreciate you all so much…

Happy Wednesday!

4 comments:

Never A Plain Jane said...

Keep in mind, I am not a floral professional, but I want to still offer my two sense.

Advertise scarcity. You only have so many hours in a day so make sure brides know that. If that means imposing a minimum, I say go for it. You are good at what you do, you are scarce, supply and demand laws say you should price accordingly.

Belinda @ Wild Acre said...

Thanks for including my wrapped bouquet, what a lovely suprise! I'm intrigued by all the other ideas too - old shelves to transport arrangements is genius! Bx

Great flower lady said...

I also struggles with that issue~But I did set minimums and like I said before it tends to weed out the lower budgets. This spring was slow. BUT my summer and FALL are huge great budgets.
Worth it in the end. Good luck~

Stacie said...

Agree with the others that in the end, resisting the temptation to book those "not so profitable" events during the most valuable weekends is the right thing to do. It's a matter of valuing your own time and talent, AND be sure to communicate the $$ value of your summer weekend to brides in a respectful and professional manner - so they walk away understanding the issue. All of this said, it's always important (especially for a new business), to weigh the potential strategic value of an event. If it will provide significant opportunities, that you would otherwise miss out on, do think about it. For instance, you may end up with excellent photographic content for your website (expensive if you have to create this on your own!), or help introduce you to other wedding professionals/potential new clients from the guest list, it could be well worth it.