image via Robin Wood Flowers
I recently received an email from Nadia Di Tullio asking for advice from Botanical Brouhaha readers. It read:
“I wanted to ask about fridges and what kind your readers use…and if any use domestic fridges (specifically for flowers - not along side the supper!) …I've heard conflicting views on this. I must think that some of your featured florists must make things more than a day in advance as the weddings are large, so how do they keep them tiptop? Fridges aren't used so much in the UK as shops are generally cool, maybe with AC installed. But I'm guessing they are used in some states in the US?”
Let me make a few comments and then I hope you “real working florists” will be so kind as to leave your advice for Nadia…
First of all, I can’t imagine living in a place where a cooler isn’t a necessity…Texas heat is brutal in the summer! I chose a 2-door display floral cooler from SRC Refrigeration…and as you can see, I quickly outgrew it!
So is it necessary to use a floral cooler or can you use a residential refrigerator/commercial beverage cooler for flower storage? Although floral coolers are more expensive, I am convinced a true floral cooler is necessary if you want to get the maximum vase life out of your flowers…and which floral designer doesn’t want that? Here’s why it makes a difference….
1. Floral coolers are designed to gently circulate cool air in such a way as not to damage flowers by a sudden influx of air. Beverage coolers are designed to cool beverages as quickly as possible with high fan speeds and low temperatures.
2. Floral coolers provide flowers with 80-95% humidity to keep flowers free from dehydration damage. Beverage coolers generally try to keep the humidity as low as possible. Residential refrigerators have no way to control the humidity at all.
3. Floral coolers are designed with shelves of varying sizes that can be moved or removed to accommodate large buckets without damaging flowers. Beverage coolers usually contain many shelves placed close together to store as many drinks as possible.
To me, the humidity issue is the reason to choose a floral cooler over a residential refrigerator. Lack of humidity in storage can shorten vase life by 3-5 days which is significant when considering customer satisfaction. For additional information, check out these links…
Refrigerated Trailers http://www.coolertrailers.com/floral-coolers.html
Basic Information http://www.flowershopnetwork.com/blog/floral-cooler-versus/
Now, please feel free to leave your comments for Nadia. Do you use a floral cooler? If so, what kind? Do you feel it’s advantageous to use a floral cooler as opposed to a residential refrigerator/commercial beverage cooler?
Thanks so much! Hope your Wednesday is wonderful!