Friday, September 13, 2013

Eddie Zaratsian To Release First Book

Are you familiar with Eddie Zaratsian? If not, you’re going to love discovering his floral design work today. If you already follow Eddie’s work, you’ll be thrilled to catch a glimpse into his new coffee table book which will be released later this month.

After years at the helm of Tic-Tock Couture Florals in Los Angeles, Eddie Zaratsian has further developed his brand with the creation of  Eddie Zaratsian Custom Florals and Lifestyle, a partnership with Restoration Hardware.  Restoration Hardware Beverly Hills features an exclusive in-house floral design studio showcasing Zaratsian’s Custom Florals and Lifestyle brand. The floral studio features arrangements designed to complement furniture and accessories by Restoration Hardware.

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Eddie’s French and Belgian themed collection features organic, weathered and natural flowers and plants.

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eddie six-by-six

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Introducing Eddie’s first book:

Eddie Zaratsian: Custom Florals and Lifestyle is a beautiful and inspiring art book capturing the
natural and organic essence of Earth’s most beautiful gifts, flowers and plants. The book
stretches the boundaries of the usual by showcasing arrangements that are complex, fresh,
textural and perfectly edited. He masterfully chose full bloomed peonies, roses, orchids, twigs,
berries and pods and conjured them up into the most exquisite and eye­ captivating collection of
surprises that work. In his first monograph, a designer’s portfolio and collection of nothing but
masterpieces, Zaratsian’s personality and versatile talent really shines through. This book will undoubtedly engage the curious and the interested, whether client, casual reader or someone in
search of innovation.

Here’s a glimpse of the designs in Eddie’s book, beautifully captured by Marianne Lozano and due for release in late September…

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For more information on Eddie Zaratsian’s work, please visit his Facebook page, website or Twitter page. Browse more of Marianne Lozano’s photography here.

Later this month, Botanical Brouhaha will share a peek into Eddie’s VIP Launch Party in West Hollywood. You won’t want to miss it!

Have a great weekend…thanks for visiting this week!

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